Sample Audit Report
This is a demo using fictional data. Your report will be generated from real competitor pricing pages.
Pricing audit report
Acme Analytics
https://acme-analytics.example.com/pricing
Report ID: demo-report-001 · Demo report
Executive Summary
72
→Your mid-tier is priced 18% below the competitor median — leaving revenue on the table.
→Missing annual billing toggle — competitors offer 15-20% annual discounts that drive commitment.
→Enterprise tier lacks a clear CTA — 3 of 4 competitors use "Contact Sales" with a form.
→Free tier includes too many features, reducing upgrade motivation.
Price Positioning
35th percentile — Positioned below the competitive median. You have room to raise prices on mid and upper tiers without losing competitiveness.
| Tier | Your Price | Competitor Median | Difference |
|---|---|---|---|
| Starter / Basic | $19 | $25 | -24% |
| Professional | $49 | $59 | -17% |
| Enterprise | $149 | $199 | -25% |
Feature Gaps
| Missing Feature | Competitors | Severity |
|---|---|---|
| Annual billing discount | 4/4 | high |
| SSO / SAML authentication | 3/4 | high |
| Custom API rate limits | 3/4 | medium |
| Dedicated account manager | 2/4 | medium |
| Custom onboarding | 2/4 | low |
Risk Flags Premium
high
Free tier cannibalization
→ Limit free tier to 100 events/month (currently unlimited). This creates a natural upgrade trigger.
medium
Price anchoring gap — no premium tier above $149
→ Add an Enterprise Plus tier at $399/mo to make $149 feel like a bargain by comparison.
low
No social proof near pricing table
→ Add customer logos or "Trusted by 2,000+ teams" badge above the pricing cards.
Recommended Pricing Variants Premium
Variant A: Optimized Current Structure
Raises prices to competitive median, adds annual billing, and improves tier differentiation.
| Tier | Price | Key Features |
|---|---|---|
| Free | Free | 100 events/mo, Basic dashboard, Community support |
| Starter | $29/mo | 5,000 events/mo, Team features, Email support |
| Professional | $69/mo | 50,000 events/mo, Advanced analytics, Priority support, API access |
| Enterprise | $199/mo | Unlimited events, SSO/SAML, Dedicated CSM, SLA guarantee |
Variant B: Usage-Based Hybrid
Combines base subscription with pay-per-use pricing to capture both small and large accounts.
| Tier | Price | Key Features |
|---|---|---|
| Starter | $19/mo | Includes 2,000 events, $0.005/extra event, Core features |
| Growth | $49/mo | Includes 20,000 events, $0.003/extra event, Advanced features |
| Scale | $149/mo | Includes 100,000 events, $0.001/extra event, Full platform |
Priority Actions
1
Add annual billing with 20% discount
Display monthly and annual toggle on pricing page with "Save 20%" badge.
2
Raise Professional tier to $69/mo
Still 15% below median; A/B test at $59 and $69 over 2 weeks.
3
Gate free tier to 100 events/month
Current unlimited free usage reduces urgency to upgrade.
4
Add Enterprise Plus tier at $399/mo
Anchors perception and captures high-value accounts.
5
Replace "Sign Up" CTAs with "Start Free Trial"
Action-oriented copy converts 10-20% better.
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